BMW X7 vs Genesis GV70

The X7 is BMW’s flagship SUV, providing more space, luxury, and seats for new car buyers looking for a bigger utility vehicle but wanting to stay in the BMW fold. It arrived for the 2019 model year, received a substantial update for 2023, and continues into the 2025 model year without major changes. Its diverse competitive set includes the Cadillac Escalade, Lincoln Navigator, Land Rover Range Rover, Lexus LX, Infiniti QX80, and Mercedes-Benz GLS-Class.

Verdict: BMW loyalists will find more of what they love about the brand, while the X7’s superb driving dynamics and reasonable pricing (for this high-end segment, that is) should give customers of rival brands something to think about.

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further—recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of—the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 is Genesis’ most popular model and represented 35% of total Genesis sales in the United States last year. Expect that trend to continue for the foreseeable future.