Genesis GV70 vs BMW X5

The 2025 BMW X5 is the automaker’s midsize luxury SUV, positioned between the X3 and X7, and alongside the coupe-like X6. That puts it in a well-populated segment alongside SUVs like the Acura MDX, Audi Q7, Genesis GV80, Land Rover Range Rover Sport, Lexus RX, Mercedes-Benz GLE-Class, Porsche Cayenne, and Volvo XC90. Following a substantial update for the 2024 model year, the X5 celebrates its 25th anniversary with a limited-edition model, but receives no other changes.

Verdict: The latest version of the X5 isn’t the best value, but it explains this SUV’s longevity.

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further—recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of—the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 is Genesis’ most popular model and represented 35% of total Genesis sales in the United States last year. Expect that trend to continue for the foreseeable future.