BMW X5 vs Kia EV9

The 2025 BMW X5 is the automaker’s midsize luxury SUV, positioned between the X3 and X7, and alongside the coupe-like X6. That puts it in a well-populated segment alongside SUVs like the Acura MDX, Audi Q7, Genesis GV80, Land Rover Range Rover Sport, Lexus RX, Mercedes-Benz GLE-Class, Porsche Cayenne, and Volvo XC90. Following a substantial update for the 2024 model year, the X5 celebrates its 25th anniversary with a limited-edition model, but receives no other changes.

Verdict: The latest version of the X5 isn’t the best value, but it explains this SUV’s longevity.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

Verdict: It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.