Genesis GV70 vs Genesis G90

We wouldn’t blame you if you’ve never heard of the Genesis brand before. The luxury spin-off from Hyundai has only been producing cars since 2017, and in 2021, sold under 50,000 units. However, that doesn’t mean you shouldn’t have this car company on your radar. Genesis is doing a great job at pushing the design and features envelopes while maintaining some of the most competitive prices in the segment.

Case in point is the 2023 Genesis G90. This represents a major refresh for the sedan, and it’s chock full of more luxury features than the competition. You want massaging seats all the way around? Check. A rear reclining seat with a footrest? Yep, that’s there too. How about a killer Bang & Olufsen stereo system? You got it!

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further—recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of—the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 is Genesis’ most popular model and represented 35% of total Genesis sales in the United States last year. Expect that trend to continue for the foreseeable future.