Hyundai Genesis vs Genesis G90

Have you ever seen a sports or action movie in which the protagonist makes a first attempt at a goal early in the movie, fails, then embarks on a training montage, only to succeed in the end? The lesson is that sometimes the first attempt isn’t the best, but if the desire is there, it will eventually lead to victory—but only after addressing one’s shortcomings. That is the 2015 Hyundai Genesis.

In 2007, Hyundai brought a concept for the Genesis to the New York International Auto Show and stunned onlookers, not for the car’s design (though it was attractive), but because of the car’s stated goal: Hyundai was getting into the luxury game. The Korean bargain brand? Building a luxury car? The automaker was building highly competent products, but it still came as a shock.

Fast-forward to 2014, and the shock has worn off. The Genesis was joined by the Equus, an even higher-end product. But in this time, the Genesis started to feel dated compared to its more aggressively styled siblings. By 2014 the Genesis was feeling almost anonymous. And that all changed for the 2015 model year.

We wouldn’t blame you if you’ve never heard of the Genesis brand before. The luxury spin-off from Hyundai has only been producing cars since 2017, and in 2021, sold under 50,000 units. However, that doesn’t mean you shouldn’t have this car company on your radar. Genesis is doing a great job at pushing the design and features envelopes while maintaining some of the most competitive prices in the segment.

Case in point is the 2023 Genesis G90. This represents a major refresh for the sedan, and it’s chock full of more luxury features than the competition. You want massaging seats all the way around? Check. A rear reclining seat with a footrest? Yep, that’s there too. How about a killer Bang & Olufsen stereo system? You got it!