BMW 5 Series vs Genesis G90

The BMW 5 Series is one of three cars that prove the country known for Autobahns, the Nürburgring, and Oktoberfest builds the best luxury sedans on the planet. It competes with the Audi A6 and Mercedes-Benz E-Class, each taking a distinct approach to design but measuring up closely in other parameters. The 2026 5 Series is virtually unchanged, entering its third year following a 2024 redesign, and this review is about the 540i xDrive model.

Verdict: Putting BMW’s love-it-or-hate-it design aside, the 2026 540i xDrive is a sensational automobile offering the right blend of luxury, technology, and performance. Choose the M Sport setup for maximum driving enjoyment, or stick with the standard specification to emphasize luxury. Either way, the styling is the most controversial thing about the 5 Series.

We wouldn’t blame you if you’ve never heard of the Genesis brand before. The luxury spin-off from Hyundai has only been producing cars since 2017, and in 2021, sold under 50,000 units. However, that doesn’t mean you shouldn’t have this car company on your radar. Genesis is doing a great job at pushing the design and features envelopes while maintaining some of the most competitive prices in the segment.

Case in point is the 2023 Genesis G90. This represents a major refresh for the sedan, and it’s chock full of more luxury features than the competition. You want massaging seats all the way around? Check. A rear reclining seat with a footrest? Yep, that’s there too. How about a killer Bang & Olufsen stereo system? You got it!