Genesis G80 vs BMW 5 Series

The BMW 5 Series is one of three cars that prove the country known for Autobahns, the Nürburgring, and Oktoberfest builds the best luxury sedans on the planet. It competes with the Audi A6 and Mercedes-Benz E-Class, each taking a distinct approach to design but measuring up closely in other parameters. The 2026 5 Series is virtually unchanged, entering its third year following a 2024 redesign, and this review is about the 540i xDrive model.

Verdict: Putting BMW’s love-it-or-hate-it design aside, the 2026 540i xDrive is a sensational automobile offering the right blend of luxury, technology, and performance. Choose the M Sport setup for maximum driving enjoyment, or stick with the standard specification to emphasize luxury. Either way, the styling is the most controversial thing about the 5 Series.

The 2023 Genesis G80 offers all of the luxury and premium appointments as its legacy rivals, but it does so at often thousands less. However, with so many established luxury brands vying for new car buyers, a low price alone may not be enough. How does a relative newcomer make a splash in a market where the name brand and prestige matter so much? By offering an electrified variant of its cornerstone luxury sedan.

It may seem like electric cars have only just arrived, but the Tesla Model S was introduced a decade ago. EVs still make up a very small fraction of the market, but their numbers are growing. And the critical inflection point is coming when EVs pivot from early adopters to mass appeal.

And when that broader acceptance happens, it will be thanks to vehicles like the 2023 Genesis Electrified G80. It has an all-electric powertrain, but it presents like your typical luxury car. This format of an EV as a conventional luxury sedan is the perfect way to showcase what an electric vehicle really can be to the broader buying public.