BMW 7 Series vs Genesis G80

Redesigned for 2023, the 7 Series is BMW's full-size flagship sedan, arch-rival to the Mercedes-Benz S-Class, Audi A8, and newcomers like the Genesis G90. For 2024, BMW has added the plug-in hybrid (PHEV) 750e and lightly updated the infotainment system. Unfortunately, these additions don't change the 7 Series calculus. The 750e offers a boost in power and efficiency over the low-end 740i, but it costs more, has a disjointed driving personality, and quickly eats its electric charge. Despite the update, the car's digital systems remain frustratingly complex.

Verdict: The 2024 BMW 7 Series has lots to offer luxury buyers, including features like a rear-seat theatre and cashmere upholstery, plus performance and fuel efficiency that are often superior to most rivals, few of whom offer PHEV options. But the car's frustrating digital systems and controls undermine the experience.

If you’ve got your heart set on a mid-size luxury sedan, the pickings these days seem to be a little slim. And with the Germans dominating the class, those pickings can be quite pricey. However, there is a good-looking, feature-rich, well-priced option that you may have overlooked.

We’re talking about the 2025 Genesis G80. Fresh off a mid-cycle refresh, this sedan leans hard on design, technology and features, offering up a sophisticated drive with curb appeal for days. However, it does so at the expense of performance. Granted, that expense might not break the bank, but it’s something to consider if you value a spirited driving character.

Verdict: There is plenty to like about the 2025 Genesis G80 and it certainly represents good value, just don’t expect to be the quickest car in the class.