2019 Ford F-150 vs 2020 GMC Sierra 2500HD

The notion of "luxury trucks" might seem a little weird if you haven’t bought a new truck in 20 years, but anyone who's been in the market lately should be more than familiar with the idea. Not only that, they should be more than accustomed to the sticker shock associated with these high-end, luxury pickups.

Some old-school types will scoff at how trucks have gotten soft or too expensive (or both), but good automakers build the cars and trucks people want, and shoppers have been snatching luxury trucks as fast as they can be built and shipped. These "soft" trucks offer a template for seemingly dozens of purposes. They can tow, haul, carry people and goods, play road-trip family car, and even be the ride for a night on the town.

The Chevy Silverado, GMC Sierra, and Ram 1500 all got redesigned for 2019, while the F-150 was last updated in 2018, following a full redesign for 2015. There are a few modest feature updates for 2019 as well, but will that be enough when the F-150’s main competition is all-new for the same model year?

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Few automakers have developed sub-brands with as much recognition as “Denali.” More than just a trim level, it’s a luxury brand with its own identity, somewhat separate from the rest of the GMC “Professional Grade” lineup. Today, GMC offers a Denali trim on every model, from the midsize Canyon pickup to the full-size Yukon SUV. The Denali treatment extends to the 2020 GMC Sierra 2500HD, too. Not only is it one of the most expensive trucks on the U.S. market, but it’s also one of the most capable and upscale trucks offered by General Motors.

Trucks are more comfortable than ever and you can thank the Denali for many of those creature comforts becoming commonplace. But the Sierra Denali does not stand alone. Both Ford and Ram offer upscale pickups, and in the past decade or so, they’ve gotten a lot better at it. Ram has done a whole lot of innovating when it comes to trucks as well. Has the Denali has been overtaken by the competition that it helped create?