2023 Nissan Frontier vs 2023 Toyota Tacoma

2023 Nissan Frontier
2023 Nissan Frontier
$29,570MSRP
Overview
Overview
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2023 Toyota Tacoma
2023 Toyota Tacoma
$28,600MSRP
Overview
Overview
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2023 Nissan Frontier
$29,570MSRP
Overview
Overview
OverviewShop Now
2023 Toyota Tacoma
$28,600MSRP
Overview
Overview
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CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Nissan Frontier is 8.3 out of 10, while the 2023 Toyota Tacoma scores 7.3 out of 10. The Frontier edges ahead mainly due to its more refined performance capabilities, advanced in-cabin technologies, and thoughtful interior design. For those seeking a well-rounded vehicle that excels in both daily usability and occasional adventurous demands, the Nissan Frontier emerges as the preferred choice.

Overview

MSRP

$29,570

MSRP

$28,600

Average price

$33,924

Average price

$40,287

Listings

2402

Listings

3984
Ratings & Reviews
User Reviews
User Reviews

Expert reviews

8.3 out of 10

Expert reviews

7.3 out of 10
Pros
  • Nice range of color options
  • Impressive stereo upgrade
  • Excellent value for money
Cons
  • Sluggish transmission
  • Poor fuel economy
Pros
  • Stylish design
  • Great off-road capability
  • Excellent reputation for reliability
Cons
  • Poor fuel economy
  • Cramped back seat
  • Outdated technology

2023 Nissan Frontier Reviews Summary

Fortunately, Nissan appears to be happy with it: The automaker’s midsize truck gets just a few minor tweaks, mostly in the form of additional standard features, in the second year of its current iteration. We spent a day putting the 2023 Nissan Frontier Pro-4X through its paces on- and off-road.

2023 Toyota Tacoma Reviews Summary

The Toyota Tacoma has reached “Legend” status: it’s the default choice for many shoppers, and for good reason. The Tacoma enjoys a hard-earned reputation for bullet-proof reliability. It’s the ideal size for many situations. It looks cool and, in TRD Pro trim, it can back up those looks with genuine off-road brilliance.

But heavy is the head that wears the crown, and the current Tacoma may be starting to buckle under the weight. With more powerful and more efficient options emerging in the compact and midsize truck space, Toyota is no longer the one-stop shop for shoppers. Luckily, a new Tacoma may be just over the horizon.

No video found
Popular Features & Specs

Engine

3.8L 310 hp V6

Engine

2.7L 159 hp I4

Drive Train

4X2

Drive Train

4X2

Seating Capacity

4

Seating Capacity

4

Horsepower

310 hp @ 6400 rpm

Horsepower

159 hp @ 5200 rpm

MPG City

18

MPG City

20

MPG Highway

24

MPG Highway

23
2023 Nissan Frontier
2023 Nissan Frontier
$29,570MSRP
Overview
Overview
OverviewShop Now
2023 Toyota Tacoma
2023 Toyota Tacoma
$28,600MSRP
Overview
Overview
OverviewShop Now
2023 Nissan Frontier
$29,570MSRP
Overview
Overview
OverviewShop Now
2023 Toyota Tacoma
$28,600MSRP
Overview
Overview
OverviewShop Now

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Nissan Frontier is 8.3 out of 10, while the 2023 Toyota Tacoma scores 7.3 out of 10. The Frontier edges ahead mainly due to its more refined performance capabilities, advanced in-cabin technologies, and thoughtful interior design. For those seeking a well-rounded vehicle that excels in both daily usability and occasional adventurous demands, the Nissan Frontier emerges as the preferred choice.

Overview
MSRP
$29,570
$28,600
Average price
$33,924
$40,287
Listings
Ratings & Reviews
User reviews
4.7
4.3
Expert reviews

8.3 out of 10

Read full review

7.3 out of 10

Read full review
Pros & cons
Pros
  • Nice range of color options
  • Impressive stereo upgrade
  • Excellent value for money
Cons
  • Sluggish transmission
  • Poor fuel economy
Pros
  • Stylish design
  • Great off-road capability
  • Excellent reputation for reliability
Cons
  • Poor fuel economy
  • Cramped back seat
  • Outdated technology
Summary
Fortunately, Nissan appears to be happy with it: The automaker’s midsize truck gets just a few minor tweaks, mostly in the form of additional standard features, in the second year of its current iteration. We spent a day putting the 2023 Nissan Frontier Pro-4X through its paces on- and off-road.

The Toyota Tacoma has reached “Legend” status: it’s the default choice for many shoppers, and for good reason. The Tacoma enjoys a hard-earned reputation for bullet-proof reliability. It’s the ideal size for many situations. It looks cool and, in TRD Pro trim, it can back up those looks with genuine off-road brilliance.

But heavy is the head that wears the crown, and the current Tacoma may be starting to buckle under the weight. With more powerful and more efficient options emerging in the compact and midsize truck space, Toyota is no longer the one-stop shop for shoppers. Luckily, a new Tacoma may be just over the horizon.

Video
No video found
Popular Features & Specs
Engine
3.8L 310 hp V6
2.7L 159 hp I4
Drive Train
4X2
4X2
Seating Capacity
4
4
Horsepower
310 hp @ 6400 rpm
159 hp @ 5200 rpm
MPG City
18
20
MPG Highway
24
23
Look and feel
2023 Nissan Frontier
8/10
2023 Toyota Tacoma
9/10
The 2023 Nissan Frontier continued to impress with its rugged design, a nod to the iconic 1986 Nissan Hardbody. This model year introduced the Midnight Edition for the SV trim, accentuating the vehicle's tough appearance with a blacked-out grille, wheels, and other dark accents, making it visually striking. The premium trims, Pro-X and Pro-4X, boasted vibrant Lava Red interior stitching and accents, adding a sense of adventure from the inside out. On the other hand, the 2023 Toyota Tacoma maintained its robust, assertive look with a conspicuous upright grille and a tall bed profile. Toyota offered the Tacoma in numerous configurations, adding the SR5 SX package which brought in black stylistic touches and the counter Chrome Package, underscoring flexibility in aesthetics. The TRD Pro model stood out with its bold Solar Octane paint and a distinctive grille emblazoned with "TOYOTA," making it an undeniable centerpiece in any environment. In both models, the appearance and design conveyed a clear message of robustness and readiness for any adventure, yet each maintained unique traits that catered to diverse preferences in style and functionality.
Performance
2023 Nissan Frontier
7/10
2023 Toyota Tacoma
8/10
The 2023 Nissan Frontier boasted a 3.8-liter V6 engine, delivering a powerful 310 hp and 281 lb-ft torque, which paired with a nine-speed automatic transmission. This set-up was designed to perform solidly both on highways and rugged terrains, supported by optional four-wheel-drive capabilities that included a manual shift mode. With a towing capacity up to 6720 pounds and enhanced ride comfort due to new suspension tuning, the Frontier was both a workhorse and a comfortable cruiser. Conversely, the Toyota Tacoma offered a choice between a 2.7-liter four-cylinder engine and a more potent 3.5-liter V6, the latter outputting 278 horsepower and 265 lb-ft of torque. Multiple transmissions and the option for four-wheel drive provided versatility, though the Tacoma was noted for a less refined ride quality and significant cabin noise at speed. The fuel efficiency varied, generally falling below the Frontier's, with specialized configurations like TRD Pro affecting performance metrics such as fuel economy particularly during demanding driving conditions.
Form and function
2023 Nissan Frontier
9/10
2023 Toyota Tacoma
7/10
When it came to utility and comfort, both trucks had distinct offerings. The 2023 Nissan Frontier came in two cab styles: the more spacious Crew Cab and the smaller King Cab. It emphasized functionality with up to 46.4 cubic feet of bed volume and smart features like a hydraulically assisted tailgate for ease of use in loading and unloading. The Frontier was not only about carrying cargo but ensuring a comfortable ride with features like Zero Gravity seats and ample interior storage solutions, enhancing everyday usability. The Toyota Tacoma also provided choices in cab configurations and bed lengths, though it compromised interior spaciousness, especially in the rear seats of the access cab. The double cab version afforded better space and accessibility, yet some ergonomic details such as the positioning of the steering wheel and pedals detracted from the overall comfort for drivers, particularly taller ones. Storage and cargo were adequate but lagged in ergonomic refinement compared to the Frontier.
Technology
2023 Nissan Frontier
9/10
2023 Toyota Tacoma
6/10
Technology in the Nissan Frontier leaned towards modern expectations with wireless Apple CarPlay available on higher trims, a relatively large touchscreen, and a comprehensive digital gauge cluster that was particularly handy off-road. Likewise, the Tacoma kept pace with necessary technology integrations like Apple CarPlay, Android Auto, and a functional if dated, infotainment system, supported by options such as a JBL audio system. However, Nissan's forward-looking tech offerings, especially in connectivity and entertainment, gave it a slight edge over the Tacoma, which presented a more conservative tech package.
Safety
2023 Nissan Frontier
8/10
2023 Toyota Tacoma
7/10
Safety features in both trucks were robust, with Nissan offering a suite of active safety technologies such as automatic emergency braking and blind-spot monitoring on higher trims, and Toyota incorporating its Safety Sense which included similar functionalities. While both vehicles performed adequately in government crash tests, they shone with proprietary safety features designed to prevent accidents before they happen.
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By: CarGurus + AI

This car comparison has been created with using generative AI. It is based entirely on CarGurus expert review content, ratings and data, and leverages our extensive library of hands-on product tests to create thousands of unique comparisons to help shoppers choose the right car.