Toyota Tundra vs Ford F-150

As the third-generation Toyota Tundra enters its third model year, it adds some new tech features (including an available massaging seat in upper trims) and a retro TRD Rally Package inspired by Toyota Racing Development’s motorsports exploits. Though the mustachioed front-end design was polarizing at launch, it’s starting to grow on us, and we love the tech-forward interior and available hybrid powertrain.

Verdict: The 2025 Toyota Tundra puts a fresh face on the full-size pickup truck segment and is full of interesting and useful technology. However, it does fall short of some competitors with lower max tow ratings and the lack of front recovery hooks. For those worried about reliability and recalls, know that Toyota has fixed the engine issue that plagued 2022 to 2024 models.

In its 14th generation and two years after a modest refresh, the 2026 Ford F-150 reshuffles standard and optional equipment across its eight trims, three beds, three cabs, and six powertrains. The electric F-150 Lightning ended production after the 2025 model year, leaving with it the potential for a plug-in hybrid in a future generation. For this test, we grabbed a low-level trim—the STX Lobo—to see how the F-150 fares with a traditional V8 and fewer features.

Verdict: The F-150 is the full-size truck with the most versatility and configurations on the market today.