Nissan Frontier vs Toyota Tundra

Equipped with a V6 engine, body-on-frame construction, and competitive towing and payload ratings, the 2025 Frontier gets several improvements that should help it to better compete with newer rivals. All Frontiers come with more standard safety features, and most models receive a new 12.3-inch touchscreen infotainment system. Towing capacity is up, more versions offer a long cargo bed option, and Nissan refines the look and feel of its only pickup.

Verdict: Those changes make the 2025 Nissan Frontier more appealing. Not only that, but compared to some alternative models, the Frontier offers more comfortable front seats and a higher sense of quality. The Nissan’s excellent V6 engine is increasingly rare, too. But what the Frontier needs is a more compelling value equation.

As the third-generation Toyota Tundra enters its third model year, it adds some new tech features (including an available massaging seat in upper trims) and a retro TRD Rally Package inspired by Toyota Racing Development’s motorsports exploits. Though the mustachioed front-end design was polarizing at launch, it’s starting to grow on us, and we love the tech-forward interior and available hybrid powertrain.

Verdict: The 2025 Toyota Tundra puts a fresh face on the full-size pickup truck segment and is full of interesting and useful technology. However, it does fall short of some competitors with lower max tow ratings and the lack of front recovery hooks. For those worried about reliability and recalls, know that Toyota has fixed the engine issue that plagued 2022 to 2024 models.