Nissan Frontier vs Ford Maverick

Equipped with a V6 engine, body-on-frame construction, and competitive towing and payload ratings, the 2025 Frontier gets several improvements that should help it to better compete with newer rivals. All Frontiers come with more standard safety features, and most models receive a new 12.3-inch touchscreen infotainment system. Towing capacity is up, more versions offer a long cargo bed option, and Nissan refines the look and feel of its only pickup.

Verdict: Those changes make the 2025 Nissan Frontier more appealing. Not only that, but compared to some alternative models, the Frontier offers more comfortable front seats and a higher sense of quality. The Nissan’s excellent V6 engine is increasingly rare, too. But what the Frontier needs is a more compelling value equation.

The Ford Maverick really shook up the pickup-truck market when it arrived as a 2022 model. Ford’s compact pickup utilizes the same basic platform as the Escape and Bronco Sport crossovers, but offers real truck capability and a hybrid powertrain to boot. The 2025 model features styling and tech updates, but the biggest news is a Maverick Lobo performance variant and an all-wheel drive (AWD) hybrid, so that’s what we focused on for this first drive.

Verdict: The Maverick is still a great vehicle, but it’s not quite the bargain it once was.