Ford Maverick vs Toyota Tundra

As the third-generation Toyota Tundra enters its third model year, it adds some new tech features (including an available massaging seat in upper trims) and a retro TRD Rally Package inspired by Toyota Racing Development’s motorsports exploits. Though the mustachioed front-end design was polarizing at launch, it’s starting to grow on us, and we love the tech-forward interior and available hybrid powertrain.

Verdict: The 2025 Toyota Tundra puts a fresh face on the full-size pickup truck segment and is full of interesting and useful technology. However, it does fall short of some competitors with lower max tow ratings and the lack of front recovery hooks. For those worried about reliability and recalls, know that Toyota has fixed the engine issue that plagued 2022 to 2024 models.

The Ford Maverick really shook up the pickup-truck market when it arrived as a 2022 model. Ford’s compact pickup utilizes the same basic platform as the Escape and Bronco Sport crossovers, but offers real truck capability and a hybrid powertrain to boot. The 2025 model features styling and tech updates, but the biggest news is a Maverick Lobo performance variant and an all-wheel drive (AWD) hybrid, so that’s what we focused on for this first drive.

Verdict: The Maverick is still a great vehicle, but it’s not quite the bargain it once was.