Toyota Land Cruiser vs Ford F-150

Well, we say “finally.” In fact, the US market has only gone without the Land Cruiser for two years, but the fandom made it clear that was two years too many. The new stateside Land Cruiser is an all-new model for 2024. Its coming was presaged by the Lexus GX with which it shares a platform, but Toyota made sure that this midsize SUV falls squarely in its own segment.

Verdict: The new 2024 Toyota Land Cruiser is the latest in a spate of automotive reboots, and it just may be the best of them. The new Land Cruiser combines retro styling and excellent off-road capability with the latest in comfort and convenience and, of course, brand heritage. But Toyota may be relying too heavily on the revered nameplate to justify the price, particularly since it’s changed some of the fundamental characteristics of the model.

For 2024, America’s best-selling full-size truck gets a few tweaks both inside and out. The performance upgrades are most noticeable on the off-road-specific models, Tremor and Raptor R, but Ford’s hands-free driving assist Blue Cruise gets an update as well.

Verdict: The 2024 Ford F-150 gets even better with a few thoughtful improvements like a multi-functional tailgate, standard 12-inch touchscreen, and more available interior technology. Blue Cruise is also updated, making the F-150 the truck to beat in the segment.