BMW X7 vs Genesis GV80

The X7 is BMW’s flagship SUV, providing more space, luxury, and seats for new car buyers looking for a bigger utility vehicle but wanting to stay in the BMW fold. It arrived for the 2019 model year, received a substantial update for 2023, and continues into the 2025 model year without major changes. Its diverse competitive set includes the Cadillac Escalade, Lincoln Navigator, Land Rover Range Rover, Lexus LX, Infiniti QX80, and Mercedes-Benz GLS-Class.

Verdict: BMW loyalists will find more of what they love about the brand, while the X7’s superb driving dynamics and reasonable pricing (for this high-end segment, that is) should give customers of rival brands something to think about.

The Genesis GV80 was introduced in 2021 and has proved itself to be a strong contender as a luxury crossover. Although the powertrain remains the same for 2025, the mid-size SUV gets a redesign both inside and out, adding a bit more sophistication, two new exterior colors and some sumptuous interior materials. We’ll see a sporty GV80 coupe with a supercharged engine later in 2025, but for now this traditional crossover is the company’s answer to luxury at an affordable price.

Verdict: Genesis improved the technology of the GV80 for 2025 by adding wireless Apple CarPlay and Android Auto, but the SUV returns poor fuel economy and the seats are far from comfortable. Still, the GV80 undercuts its European counterparts on price and definitely deserves a test drive.