BMW 7 Series vs BMW 8 Series

Redesigned for 2023, the 7 Series is BMW's full-size flagship sedan, arch-rival to the Mercedes-Benz S-Class, Audi A8, and newcomers like the Genesis G90. For 2024, BMW has added the plug-in hybrid (PHEV) 750e and lightly updated the infotainment system. Unfortunately, these additions don't change the 7 Series calculus. The 750e offers a boost in power and efficiency over the low-end 740i, but it costs more, has a disjointed driving personality, and quickly eats its electric charge. Despite the update, the car's digital systems remain frustratingly complex.

Verdict: The 2024 BMW 7 Series has lots to offer luxury buyers, including features like a rear-seat theatre and cashmere upholstery, plus performance and fuel efficiency that are often superior to most rivals, few of whom offer PHEV options. But the car's frustrating digital systems and controls undermine the experience.

The BMW 8 Series is the third element of BMW’s flagship trinity. Just as the 7 Series is the top sedan in BMW’s lineup, and the X7 is the top SUV, the 8 Series lords over lesser coupes and convertibles in the BMW hierarchy.

The 8 Series nameplate dates back to 1990, when BMW launched the first generation in the form of a wedge-shaped coupe with pop-up headlights. After that version—known as the E31—went out of production, the 8 Series took a long hiatus, returning in its current G15 form for the 2019 model year.

The 2023 BMW 8 Series gets some small updates for the new model year, including exterior styling tweaks and an enlarged touchscreen. More paint color and wheel design options round out what’s new.

The lineup remains unchanged, however, consisting of 840i, 840i xDrive, M850i xDrive, and high-performance M8 Competition variants in coupe, convertible, and four-door Gran Coupe body styles. An Alpina B8 version of the Gran Coupe (launched for the 2021 model year) also returns. We tested an 840i Gran Coupe for this review.