BMW 7 Series vs Kia K5

Redesigned for 2023, the 7 Series is BMW's full-size flagship sedan, arch-rival to the Mercedes-Benz S-Class, Audi A8, and newcomers like the Genesis G90. For 2024, BMW has added the plug-in hybrid (PHEV) 750e and lightly updated the infotainment system. Unfortunately, these additions don't change the 7 Series calculus. The 750e offers a boost in power and efficiency over the low-end 740i, but it costs more, has a disjointed driving personality, and quickly eats its electric charge. Despite the update, the car's digital systems remain frustratingly complex.

Verdict: The 2024 BMW 7 Series has lots to offer luxury buyers, including features like a rear-seat theatre and cashmere upholstery, plus performance and fuel efficiency that are often superior to most rivals, few of whom offer PHEV options. But the car's frustrating digital systems and controls undermine the experience.

Kia has updated the stylish 2025 K5 with new exterior lighting, revised front and rear styling, and redesigned wheels. The only turbocharged version is now the GT sports sedan; other K5 models have a 2.5-liter four-cylinder with less real-world driving punch than the previously-standard turbo four. New technology, redesigned dashboard controls, and more standard features are also on the menu, and Kia’s family car remains a good value.

Verdict: Unfortunately, the 2025 Kia K5 still doesn’t offer a hybrid powertrain like its corporate cousin, the Hyundai Sonata, does. It’s also less enjoyable to drive, thanks to this year’s engine swap. However, the new tech impresses, the K5 remains stylish and comfortable, and it costs less than some rivals.