Nissan Maxima vs BMW 7 Series

2021 Nissan Maxima
2021 Nissan Maxima
$37,090MSRP
Overview
Overview
OverviewShop Now
2027 BMW 7 Series
2027 BMW 7 Series
$99,800MSRP
Overview
Overview
OverviewShop Now
2021 Nissan Maxima
$37,090MSRP
Overview
Overview
OverviewShop Now
2027 BMW 7 Series
$99,800MSRP
Overview
Overview
OverviewShop Now

Overview

Years produced

1980-2014

Years produced

1977-1979

MSRP

$37,090

MSRP

$99,800

Listings

2119

Listings

3998

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

7.3 out of 10

Expert reviews

7.7 out of 10

Pros

  • Stylish design

  • Powerful engine

  • Premium interior materials

Cons

  • All-wheel drive not available

  • Poor fuel economy

  • Cramped back seat

Pros

  • Great handling

  • Comfortable

  • Panoramic display works well

Cons

  • Potentially polarizing design

  • Feature overload

  • Only one powertrain for now

Reviews Summary

The 2021 Nissan Maxima celebrates 40 years on sale, making it one of the oldest Japanese automotive nameplates in continuous use. While it’s impressive for any model to survive four decades, the Maxima has spent most of its history mired in mediocrity.

The Nissan Maxima name first appeared in 1981 as a rebranding of the Datsun 810 sedan. The original Maxima/810 was a true enthusiast’s car, boasting rear-wheel drive (RWD) and a sporty character that led Nissan to declare it a “four-door sports car.” However, that only lasted for a few years.

With its first redesign for the 1985 model year, the Maxima switched to front-wheel drive (FWD) and was positioned as Nissan’s flagship sedan. It’s been that way ever since. Nissan has continued to gesture in the direction of that original RWD model, but for most of its 40 years, the Maxima has been a slightly sportier alternative to full-size sedans like the Toyota Avalon, rather than a BMW beater.

So it is with the current, eighth-generation, Maxima, which debuted for the 2016 model year. It enters the 2021 model year with few changes, the most significant being a 40th Anniversary Edition option package for the top Platinum trim level, which sits above the base SV and mid-range SR trim levels. That’s what we test drove for this review.

Reviews Summary

The 7 Series is BMW’s answer to the Mercedes-Benz S-Class, offering lavish amounts of space and luxurious features, while maintaining BMW's trademark sharp handling. The current-generation 7 Series was introduced for the 2023 model year and gets a substantial update for 2027. The exterior styling has been massaged and the interior rearranged to accommodate BMW’s new Panoramic Vision dashboard display. The all-electric i7 is updated as well, but we’ll cover that in a separate review.

Verdict: The updated 7 Series continues to impress with a lavish interior and impressive handling for the segment, but its complexity and still-polarizing design make it hard to love.

No video found
No video found

Popular Features & Specs

Engine

3.5L 300 hp V6

Engine

Drivetrain

FWD

Drivetrain

Seating Capacity

5

Seating Capacity

5

Horsepower

300 hp @ 6400 rpm

Horsepower

MPG City

20

MPG City

MPG Highway

30

MPG Highway

2021 Nissan Maxima
2021 Nissan Maxima
$37,090MSRP
Overview
Overview
OverviewShop Now
2027 BMW 7 Series
2027 BMW 7 Series
$99,800MSRP
Overview
Overview
OverviewShop Now
2021 Nissan Maxima
$37,090MSRP
Overview
Overview
OverviewShop Now
2027 BMW 7 Series
$99,800MSRP
Overview
Overview
OverviewShop Now

Overview

Years produced
1980-2014
1977-1979
MSRP
$37,090
$99,800
Listings

Ratings & Reviews

User reviews

4.5

4.5

Expert reviews

7.3 out of 10

Read full review

7.7 out of 10

Read full review
Pros & cons

Pros

  • Stylish design

  • Powerful engine

  • Premium interior materials

Cons

  • All-wheel drive not available

  • Poor fuel economy

  • Cramped back seat

Pros

  • Great handling

  • Comfortable

  • Panoramic display works well

Cons

  • Potentially polarizing design

  • Feature overload

  • Only one powertrain for now

Summary

The 2021 Nissan Maxima celebrates 40 years on sale, making it one of the oldest Japanese automotive nameplates in continuous use. While it’s impressive for any model to survive four decades, the Maxima has spent most of its history mired in mediocrity.

The Nissan Maxima name first appeared in 1981 as a rebranding of the Datsun 810 sedan. The original Maxima/810 was a true enthusiast’s car, boasting rear-wheel drive (RWD) and a sporty character that led Nissan to declare it a “four-door sports car.” However, that only lasted for a few years.

With its first redesign for the 1985 model year, the Maxima switched to front-wheel drive (FWD) and was positioned as Nissan’s flagship sedan. It’s been that way ever since. Nissan has continued to gesture in the direction of that original RWD model, but for most of its 40 years, the Maxima has been a slightly sportier alternative to full-size sedans like the Toyota Avalon, rather than a BMW beater.

So it is with the current, eighth-generation, Maxima, which debuted for the 2016 model year. It enters the 2021 model year with few changes, the most significant being a 40th Anniversary Edition option package for the top Platinum trim level, which sits above the base SV and mid-range SR trim levels. That’s what we test drove for this review.

The 7 Series is BMW’s answer to the Mercedes-Benz S-Class, offering lavish amounts of space and luxurious features, while maintaining BMW's trademark sharp handling. The current-generation 7 Series was introduced for the 2023 model year and gets a substantial update for 2027. The exterior styling has been massaged and the interior rearranged to accommodate BMW’s new Panoramic Vision dashboard display. The all-electric i7 is updated as well, but we’ll cover that in a separate review.

Verdict: The updated 7 Series continues to impress with a lavish interior and impressive handling for the segment, but its complexity and still-polarizing design make it hard to love.

Video
No video found
No video found

Popular Features & Specs

Engine
3.5L 300 hp V6
Drivetrain
FWD
Seating Capacity
5
5
Horsepower
300 hp @ 6400 rpm
MPG City
20
MPG Highway
30
Look and feel

2021 Nissan Maxima

8/10

2027 BMW 7 Series

7/10

The 2021 Nissan Maxima, as a flagship sedan, set a bold precedent for Nissan's design language. Its distinctive "floating" roofline and "V-Motion" grille were standout features that influenced the styling of other Nissan models like the Altima, Sentra, and Versa. The Maxima's aggressive front end and massive grille gave it an Art Deco locomotive appearance, especially with the blacked-out trim of the test car, which added a sinister touch. The 40th Anniversary Edition further enhanced its aesthetic with a two-tone exterior, Ruby Slate Gray Pearl paint, and black roof, complemented by gloss-black alloy wheels and red semi-aniline leather upholstery. The interior was tastefully dressed with dark-red leather seats and white gauge faces, offering a stylish yet functional cabin experience.

The 2027 BMW 7 Series underwent a significant aesthetic overhaul, addressing previous styling issues while maintaining its luxury appeal. The front fascia was refined with less black trim and sharper lines, although the oversized grille remained a defining feature. Optional grille illumination and crystal elements for the headlights added a touch of elegance. Despite its considerable height and length, the 7 Series managed to present a more cohesive design, especially with the M Sport Package's aerodynamic wheels and sportier styling elements. The rear received vertical trim pieces and larger taillights, but the overall look was still somewhat ungainly due to the car's tall body. Inside, the 7 Series offered high-end materials and customization options, including open-pore wood, carbon fiber, and Alcantara, with Veganza artificial leather as standard.

Picture of 2021 Nissan Maxima
Performance

2021 Nissan Maxima

7/10

2027 BMW 7 Series

9/10

The 2021 Nissan Maxima was equipped with a 3.5-liter V6 engine, delivering 300 horsepower and 261 pound-feet of torque, paired with a continuously variable transmission (CVT) and front-wheel drive (FWD). While it didn't quite live up to the "four-door sports car" moniker, the Maxima was quick and the V6 engine produced an impressive sound. The CVT was surprisingly responsive, enhancing the driving experience. However, the Maxima's handling revealed its limitations, with steering that lacked precision and front-end grip issues leading to torque steer under heavy throttle. Despite these drawbacks, the Maxima offered a comfortable ride, with a quiet cabin and a suspension that balanced handling and comfort.

The 2027 BMW 7 Series launched with rear-wheel drive (RWD) 740 and all-wheel drive (AWD) 740 xDrive variants, both powered by a turbocharged 3.0-liter inline-six engine producing 394 horsepower and 398 pound-feet of torque. The engine, paired with an eight-speed automatic transmission and mild-hybrid system, offered improved fuel economy and a 0–60 mph time of under five seconds. The 7 Series featured an active anti-roll system for enhanced handling, although our test car didn't include it. The ride was well-cushioned, yet engaging, allowing for spirited driving. While more powertrain options were anticipated, the 750e xDrive plug-in hybrid was confirmed, offering a combined 483 horsepower and 516 pound-feet of torque.

Form and function

2021 Nissan Maxima

6/10

2027 BMW 7 Series

7/10

The 2021 Nissan Maxima prioritized front-seat space, offering generous headroom and legroom for the driver and front passenger, but at the expense of rear-seat comfort. Rear headroom and legroom were limited, making it less accommodating for back-seat passengers. The interior design focused on the driver, with a low window line and large mirrors providing excellent visibility. The "Zero Gravity" front seats, inspired by NASA research, offered comfort and support, though more thigh bolstering would have been appreciated. Cargo space was limited to 14.3 cubic feet, less than competitors like the Kia Stinger and Volkswagen Arteon, which offered hatchback designs for easier loading.

The 2027 BMW 7 Series excelled in interior space, particularly for rear-seat passengers, with abundant legroom and optional features like the Executive Lounge specification, which included a leg rest and reclining seat. The front seats offered heating, ventilation, and massage functions, but finding a comfortable driving position was challenging due to the steering wheel's placement. The dashboard featured a panoramic display, enhancing visibility and providing a modern touch. Cargo capacity was 19.1 cubic feet, surpassing the Mercedes S-Class and offering ample storage for a luxury sedan.

Technology

2021 Nissan Maxima

6/10

2027 BMW 7 Series

9/10

The 2021 Nissan Maxima's technology offerings showed signs of aging, with an 8-inch touchscreen, Bluetooth, and Apple CarPlay/Android Auto compatibility as standard. A WiFi hotspot and USB ports were added for 2021, but the infotainment system's graphics and menu navigation were outdated and cumbersome. While analog controls were available, the system's notification sounds were jarring and unavoidable, detracting from the overall experience.

The 2027 BMW 7 Series introduced a new infotainment interface with a panoramic display across the dashboard, complemented by a 17.9-inch touchscreen for controls and a 14.6-inch touchscreen for the front passenger. The system ran on BMW's Operating System X, featuring wireless Apple CarPlay and Android Auto, AI-augmented voice recognition, and integration with Amazon Alexa+. The Theater Screen, a 31.3-inch monitor for rear-seat passengers, offered streaming capabilities and an integrated Zoom app. An 18-speaker Bowers & Wilkins audio system was standard, with a 36-speaker version available for an immersive audio experience.

Safety

2021 Nissan Maxima

9/10

2027 BMW 7 Series

7/10

The 2021 Nissan Maxima earned top safety ratings, including an IIHS "Top Safety Pick+" and a five-star overall rating from NHTSA. Standard safety features included automatic emergency braking, forward-collision warning, blind-spot monitoring, and more. Optional features like adaptive cruise control and a 360-degree camera system enhanced safety, though the ProPilot Assist system was not available.

The 2027 BMW 7 Series came standard with driver-assistance features such as forward-collision warning, automatic emergency braking, and adaptive cruise control. The new Symbiotic Drive software aimed to integrate these aids seamlessly with driver inputs, minimizing unnecessary interventions. The Parking Assistance Package included a surround-view camera system and semi-automated parking. Crash-test ratings were not available at the time of writing.

Cost Effectiveness

2021 Nissan Maxima

8/10

2027 BMW 7 Series

7/10
N/A

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2021 Nissan Maxima is 7.3 out of 10, while the 2027 BMW 7 Series scores 7.7 out of 10. Based on these ratings, the 2027 BMW 7 Series is the recommended choice for those seeking a luxury sedan with advanced technology, superior rear-seat comfort, and engaging driving dynamics.

Choose the 2021 Nissan Maxima if:

7.3of 10overall
  • You prioritize a bold design with a distinctive exterior and interior styling.
  • You value a comfortable ride with a quiet cabin for highway cruising.
  • You seek a vehicle with top safety ratings and comprehensive standard safety features.

Choose the 2027 BMW 7 Series if:

7.7of 10overall
  • You desire a luxury sedan with advanced technology and a modern infotainment system.
  • You prioritize rear-seat comfort and space, with features like the Executive Lounge specification.
  • You seek a vehicle with engaging driving dynamics and a well-cushioned ride.

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2021 Nissan Maxima is 7.3 out of 10, while the 2027 BMW 7 Series scores 7.7 out of 10. Based on these ratings, the 2027 BMW 7 Series is the recommended choice for those seeking a luxury sedan with advanced technology, superior rear-seat comfort, and engaging driving dynamics.

Choose the 2021 Nissan Maxima if:

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7.3of 10overall
  • You prioritize a bold design with a distinctive exterior and interior styling.
  • You value a comfortable ride with a quiet cabin for highway cruising.
  • You seek a vehicle with top safety ratings and comprehensive standard safety features.

Choose the 2027 BMW 7 Series if:

Shop Now
7.7of 10overall
  • You desire a luxury sedan with advanced technology and a modern infotainment system.
  • You prioritize rear-seat comfort and space, with features like the Executive Lounge specification.
  • You seek a vehicle with engaging driving dynamics and a well-cushioned ride.

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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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