Lincoln Navigator vs Toyota RAV4

That’s not surprising, considering how people have adopted SUVs of every size as their favorite kind of vehicle. Back in the mid-1990s, the original RAV4 (Recreational Activity Vehicle with 4WD) ushered in the era of the crossover. Almost 30 years later, the 2024 Toyota RAV4 helps to set standards in its segment, available with gas, hybrid, and plug-in hybrid drivetrains in trim levels ranging from basic or sporty to rugged or upscale.

Verdict: Last redesigned in 2019, the current-generation RAV4 is nearing the end of its run. But if you’re looking for a dependable, roomy, and practical compact SUV, a 2024 RAV4 will serve you well for a long time to come.

Shop for a new Toyota RAV4

With the new 2025 Navigator, Lincoln keeps the fundamentals in place, including its capable architecture and drivetrain. On this foundation, the company layers fresh styling, a new interior, and updated technology. The highlights include the Lincoln Digital Experience with a 48-inch panoramic display and the latest version of the BlueCruise hands-free driving system. However, one of our favorite things about the 2025 Navigator are its immersive wellness programs that transform the SUV into what Lincoln rightly calls a “spa on wheels.”

Verdict: At its heart, the 2025 Lincoln Navigator is a truck-based, full-size luxury SUV that shares plenty with the more affordable Ford Expedition. In exchange for the premium you’ll pay, the Navigator has exclusive design, materials, and features, and the luxurious Black Label trim is almost decadent inside. We think it might be worth its high price tag.