Genesis GV70 vs Hyundai Santa Fe

More than twenty years ago Hyundai gave us its first SUV. Called the Santa Fe, the popular crossover has gone through four generations, all leading up to this design departure that makes this latest model the boldest-looking version yet.

Even if you’re not sold on the exterior design, the 2025 Hyundai Santa Fe has plenty to recommend it. Its longer wheelbase means the mid-size crossover has more interior space and Hyundai has added myriad features that just make sense in a family vehicle of this size. There are others that might offer up a bit more cargo space, but those who are looking for stand-out styling on the road should take a serious look at this blocky crossover.

Verdict: The 2025 Hyundai Santa Fe is a mid-size crossover that fashionable families will love. However, those with more traditional tastes might find it all a bit too much.

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further—recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of—the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 is Genesis’ most popular model and represented 35% of total Genesis sales in the United States last year. Expect that trend to continue for the foreseeable future.