2021 Toyota RAV4 vs 2021 Lincoln Aviator

Since its launch in 1997, the Toyota RAV4 has ridden a wave of crossover SUV popularity to become one of Toyota’s bestselling models. Introduced for the 2019 model year, the current-generation RAV4 tries to offer the rugged style of a traditional SUV, but underneath it’s still a car-based crossover pitched against the likes of the Ford Escape, Honda CR-V, Hyundai Tucson, Kia Sportage, Nissan Rogue, Subaru Forester, and Volkswagen Tiguan.

Because it’s only in its third model year, this fifth-generation RAV4 doesn’t get many updates for 2021. The biggest news is the addition of the RAV4 Prime plug-in hybrid to the lineup, but that model actually went on sale last year. The only other changes are a new XLE Premium trim level for the RAV4 Hybrid, and a new front stainless steel front skid plate for the gasoline RAV4 TRD Off-Road model.

Toyota offers compact SUV buyers more choices than most competitors. The RAV4 LE, XLE, XLE Premium, and Limited trim levels are available with hybrid and non-hybrid powertrains. Toyota also offers the gasoline-only RAV4 Adventure and TRD Off-Road trim levels, plus the RAV4 Hybrid XSE. The RAV4 Prime is also available in two trim levels—SE and XSE.

We’ve covered the RAV4 Hybrid and RAV4 Prime in separate reviews, so this review will focus on the gasoline RAV4. Our test car was a RAV4 TRD Off-Road, which joined the lineup for the 2020 model year and is the first RAV4 model tuned by Toyota Racing Development, the automaker’s North American performance division.

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Only a few years ago, Lincoln was in a confusing space. Confusing because many of its cars overlapped with the nicest trims of vehicles from parent company Ford. It was also confusing because of the alphanumeric vehicle names. But Lincoln has ended both of those trends. First, Lincoln has returned to real names for its vehicles, such as the Corsair and Nautilus (Cadillac, are you listening?!).

But what’s in a name? This rebranding would be moot without a compelling product. In this respect, the American luxury brand has delivered, highlighted by the 2021 Lincoln Aviator. This three-row midsize SUV boasts modern technology, potent drivetrain options, and creature comforts that you might sooner find in a high-end German luxury sedan. But this newfound quality comes with a steeper price tag. So is it worth consideration against the likes of the Audi Q7 and RX 350L? Read on to find out.