2020 Lincoln Aviator vs 2021 Volvo XC40

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

Introduced for the 2019 model year, the Volvo XC40 enters 2021 with one major change—the addition of an all-electric powertrain option. The 2021 Volvo XC40 Recharge is the Swedish automaker’s first mass-market electric vehicle, in fact.

The Recharge will be sold alongside gasoline versions of the XC40, which carry over largely unchanged, and compete against small luxury crossovers like the Audi Q3, BMW X1, Mercedes-Benz GLA-Class, and Lexus UX. With its electric powertrain, the Recharge is a de facto Tesla Model Y competitor. It’s also priced similar to high-end versions of the Ford Mustang Mach-E, although the two electric crossovers have somewhat different philosophies.

In addition to that zero-emission powertrain, the Recharge gets an Android-based operating system, over-the-air (OTA) software update capability for all vehicle systems, and some updates to driver-assist tech. These changes don’t apply to gasoline 2021 XC40 models, but Volvo does plan to add the Android operating system to more vehicles in the future.

Since the Recharge is the main new thing for the 2021 XC40, that’s what we focused on for this review. While the gasoline XC40 is available in three trim levels—Momentum, R-Design, and Inscription—with front-wheel drive (FWD) or all-wheel drive (AWD), the Recharge is only offered in a single trim level, with standard AWD.