Lincoln Navigator vs Mazda CX-90

With the new 2025 Navigator, Lincoln keeps the fundamentals in place, including its capable architecture and drivetrain. On this foundation, the company layers fresh styling, a new interior, and updated technology. The highlights include the Lincoln Digital Experience with a 48-inch panoramic display and the latest version of the BlueCruise hands-free driving system. However, one of our favorite things about the 2025 Navigator are its immersive wellness programs that transform the SUV into what Lincoln rightly calls a “spa on wheels.”

Verdict: At its heart, the 2025 Lincoln Navigator is a truck-based, full-size luxury SUV that shares plenty with the more affordable Ford Expedition. In exchange for the premium you’ll pay, the Navigator has exclusive design, materials, and features, and the luxurious Black Label trim is almost decadent inside. We think it might be worth its high price tag.

Available with a turbocharged inline six-cylinder engine or as a plug-in hybrid, the CX-90’s powertrains are unique in a segment where turbocharged four-cylinder, V6, and hybrid drivetrains are common. Additionally, the 2025 Mazda CX-90 doesn’t have a touchscreen for the native Mazda Connect infotainment functions, a conversational digital voice assistant, or a hands-free driving-assistance system. Mazda also sets the cabin back on the platform, reducing passenger and cargo space. However, the stylish 2025 CX-90 is entertaining to drive.

Verdict: Can the CX-90’s elegant design, premium interior, unusual powertrains, enjoyable driving dynamics, and impressive safety ratings ensure competitiveness in a family-size SUV segment where the Ford Explorer, Honda Pilot, and Kia Telluride dominate? With more attention to detail and better technology, this Mazda SUV could lead instead of follow.