Land Rover Range Rover vs Lincoln Aviator

Few automotive nameplates carry the star power of the Land Rover Range Rover. Arguably the first luxury SUV, it blazed a trail for high-end utility vehicles like the Lexus LX and Mercedes-Benz G-Wagen, and it now counts more suburb-oriented models like the BMW X7, Cadillac Escalade, Infiniti QX80, Lincoln Navigator, and Mercedes-Benz GLS-Class among its competition. Changes for 2025 are limited to some reshuffling of options.

Verdict: The Range Rover excels in refinement, while offering competitive interior space and towing capacity. But its user interface remains a weak point.

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.