Lincoln Aviator vs Nissan Rogue

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

The 2025 Nissan Rogue is one of the main players in the highly competitive compact SUV segment. Ever since the first Rogue went on sale for the 2008 model year, Nissan has made sure to constantly update and improve what’s now the automaker’s best-selling model in the U.S.

For the 2025 model year, the Rogue gets a little off-road bravado added to its winning recipe. The Rogue Rock Creek trim is equipped with adventure gear like all-wheel drive (AWD), all-terrain tires, a tubular roof rack, a surround-view camera system, and hill-descent control. It also has trim-specific exterior design touches like red trim pieces on the alloy wheels and front grille and “Rock Creek” badges on the front seats. Nissan’s ProPilot Assist 2.1 highway driving assist system is also newly available on the Rogue.

Verdict: With its reasonable price tag and impressive array of comfort features and tech touches, the Rogue is aimed right at the heart of the compact SUV segment. This year’s improvements add a little more polish to the Rogue, particularly with the outdoorsy Rock Creek model and latest generation of Nissan’s hands-free highway driving technology. This is an extremely well-rounded choice, though not everything is perfect.