Ford Expedition vs Lincoln Aviator

The Ford Expedition isn’t for everyone, but for shoppers who need a combination of interior space and powerful towing capability, it’s one of only a few quality options on the current market. All-new for the 2025 model year, the Expedition retains subdued styling on the outside, but its tech-forward interior looks impressively futuristic. The addition of the new-for-2025 Ford Expedition Tremor means that the Expedition is now prepared to travel further off-road than any before.

Verdict: The Tremor is undeniably cool, and for such a large vehicle, the Expedition is surprisingly easy to drive in everyday circumstances. With a starting price just shy of $64,000 (or nearly $67K for a Ford Expedition MAX), there’s no disputing that Ford’s selling an expensive vehicle. However, both the Expedition and Expedition MAX offer a ton of standard equipment, and given their capability, both are priced in line with the Chevrolet Tahoe and Chevrolet Suburban.

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.