2023 Toyota Tacoma vs 2024 Chevrolet Colorado

The Toyota Tacoma has reached “Legend” status: it’s the default choice for many shoppers, and for good reason. The Tacoma enjoys a hard-earned reputation for bullet-proof reliability. It’s the ideal size for many situations. It looks cool and, in TRD Pro trim, it can back up those looks with genuine off-road brilliance.

But heavy is the head that wears the crown, and the current Tacoma may be starting to buckle under the weight. With more powerful and more efficient options emerging in the compact and midsize truck space, Toyota is no longer the one-stop shop for shoppers. Luckily, a new Tacoma may be just over the horizon.

Midsize trucks are having a moment. Rugged, off-road-ready lifestyle pickups and SUVs are all currently in vogue. In the past few years, we’ve seen redesigns for the Ford Ranger, the Nissan Frontier, and, long-awaited, the Toyota Tacoma. General Motors has joined the party with a redesigned GMC Canyon and Chevrolet Colorado.

Smaller trucks' popularity has ebbed and flowed through the decades, but based on all of these redesigns, automakers are convinced that there are sales to be made. One way these trucks have evolved is by pivoting from downsized work vehicles offering weekend-warrior and lifestyle-off-roader versions, to focusing specifically on those weekend warrior and lifestyle shoppers.

Verdict: The Colorado has evolved from merely offering more content and upgraded versions to focusing on well-equipped, upgraded trims catering to recreation more than work.