2023 RAM 1500 vs 2024 Chevrolet Colorado

Do you remember when pickup trucks were used only by construction workers and gardeners? They were work machines, meant to have scratched beds, a cab full of McDonald’s wrappers, and a big dent on the tailgate from an unfortunate run in with a telephone pole.

No anymore. Today’s trucks give luxury vehicles a run for their money with fancy features and ridiculous amounts of technology. Today we’re looking at the 2023 Ram 1500. This truck hasn’t gotten a major update since 2019, and while it still holds its own next to the offerings from Ford, Chevrolet and Toyota, the others are catching up quickly.

Midsize trucks are having a moment. Rugged, off-road-ready lifestyle pickups and SUVs are all currently in vogue. In the past few years, we’ve seen redesigns for the Ford Ranger, the Nissan Frontier, and, long-awaited, the Toyota Tacoma. General Motors has joined the party with a redesigned GMC Canyon and Chevrolet Colorado.

Smaller trucks' popularity has ebbed and flowed through the decades, but based on all of these redesigns, automakers are convinced that there are sales to be made. One way these trucks have evolved is by pivoting from downsized work vehicles offering weekend-warrior and lifestyle-off-roader versions, to focusing specifically on those weekend warrior and lifestyle shoppers.

Verdict: The Colorado has evolved from merely offering more content and upgraded versions to focusing on well-equipped, upgraded trims catering to recreation more than work.