2022 Jeep Grand Cherokee L vs 2023 BMW X5

Jeep is now a luxury brand. That's why the 2022 Grand Cherokee L can ask, with a straight face, that you pay up to $70,000 for the privilege of ownership. But because Jeep is a proudly American brand, a war veteran that helped Allied troops defeat fascism, the company has earned the kind of unvarnished reputation and universal praise given only to a handful of U.S. presidents.

As such, a $60,000 Wrangler or a $100,000 Grand Wagoneer doesn't seem snooty, while a Mercedes-Benz or a Lexus sure does. Jeep's heritage as a hardcore 4x4 brand and its newer image as a bougie city truck maker can coexist. We took a Grand Cherokee L Summit Reserve across Tennessee to prove it.