2020 Lincoln Aviator vs 2021 Ford Edge

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

The Ford Edge proves that trends run in cycles. Launched in the early 2000s, the original Edge was one of the first midsize crossover SUVs, sporting car-like styling that sharply contrasted the more traditional-looking Ford Explorer of the time. However, new-car buyers realized they liked the roominess of three-row SUVs like the Explorer more, and interest in the two-row Edge waned.

Now, however, car shoppers are once again eyeing two-row midsize SUVs, this time as an alternative to sedans. The Edge is now part of a growing market segment that includes the Chevrolet Blazer, Honda Passport, Hyundai Santa Fe, Jeep Grand Cherokee, Nissan Murano, and Volkswagen Atlas Cross Sport.

Yet while market dynamics have changed, the Edge hasn’t. The current second-generation Edge dates back to the 2015 model year, and even a substantial update undertaken for the 2019 model year is quickly receding in the rearview mirror. The Edge now sits between the much newer Explorer and Ford Escape in the automaker's SUV-heavy lineup.

Aside from some new tech features, the 2021 Ford Edge doesn’t get many significant changes, so we can evaluate it based on our experience with previous model years. As with the 2020 model year, trim levels include SE, SEL, ST-Line, Titanium, and ST.