2021 Lincoln Aviator vs 2021 Honda CR-V

Only a few years ago, Lincoln was in a confusing space. Confusing because many of its cars overlapped with the nicest trims of vehicles from parent company Ford. It was also confusing because of the alphanumeric vehicle names. But Lincoln has ended both of those trends. First, Lincoln has returned to real names for its vehicles, such as the Corsair and Nautilus (Cadillac, are you listening?!).

But what’s in a name? This rebranding would be moot without a compelling product. In this respect, the American luxury brand has delivered, highlighted by the 2021 Lincoln Aviator. This three-row midsize SUV boasts modern technology, potent drivetrain options, and creature comforts that you might sooner find in a high-end German luxury sedan. But this newfound quality comes with a steeper price tag. So is it worth consideration against the likes of the Audi Q7 and RX 350L? Read on to find out.

Even in a grim year, Honda is selling a staggering number of CR-Vs. The CR-V is the best-selling Honda by far. It’s also the second best-selling compact SUV, just behind the Toyota RAV4. And it's the fifth best-selling vehicle in the U.S., and if you take out all the commercial sales of full-size pickups it’s one of the two best-selling vehicles year in and year out.

So it’s hard to argue against the CR-V formula. Honda’s been at this almost as long as crossovers have been a thing, launching the CR-V in 1997—a year after the RAV4 debuted.

The funny thing is, aside from sales volume, there’s only one thing the CR-V particularly excels at. Aesthetics are subjective, but it would be hard to argue the CR-V is the best looking vehicle in its class. It’s not the cheapest. It’s not the best equipped, especially at the middle to lower trim levels. It’s not the fastest, nor is it the quietest, or the most fuel efficient. It’s not even the most reliable, showing up nowhere in J.D. Power's Most Reliable list.

So what makes it so appealing to American consumers? Let’s see if we can figure that out.