Toyota RAV4 Hybrid Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Recent Models Retaining Value: The 2025 Toyota RAV4 Hybrid shows a current average price of $38,646, which is about 17.5% above MSRP, indicating strong demand for newer models.
• Steady Depreciation Rate: From 2020 to 2023, the vehicles exhibit a gradual depreciation, with the 2020 model priced at -$1,353 compared to its MSRP, suggesting a healthy market for slightly older vehicles.
• Significant Declines for Older Models: The 2018 RAV4 Hybrid has depreciated by ~18.7% compared to MSRP, a notable trend for older vehicles.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Dallas: The city of Dallas, TX features the highest average price at $34,233, likely influenced by demand and inventory levels.
• Lowest Prices in New York: New York, NY offers the lowest average price at $29,881, which may reflect a more price-sensitive market.
• Inventory Dynamics: Philadelphia, PA has the highest inventory with 370 listings, which could suggest competitive pricing and availability in that market.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Dominates Supply: The XLE AWD trim, with 2,032 listings, is the most prevalent and reflects strong demand among buyers.
• Significant Variation in Price: The Limited AWD trim is priced at $41,155, showing a notable premium compared to base trims like the LE AWD priced at $32,850.
• AWD Preference is Clear: All trims listed are equipped with AWD, aligning with current consumer preferences for versatile vehicle options.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.