Toyota RAV4 Hybrid Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• New Models Demand: The 2025 RAV4 Hybrid shows a strong demand with an average price of $38,359, which is +16.4% above MSRP, indicating high interest in the latest model year.
• Depreciation Patterns: Older models, particularly the 2016 and 2017 RAV4 Hybrids, have depreciated significantly, showing average prices at $19,009 and $19,882, respectively, falling over 30% from their original MSRP.
• Stable Value in Recent Years: The models from 2020 to 2022 display less depreciation, maintaining average prices within $27,768 to $31,107, reflecting steady demand.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Dallas: The city of Dallas, TX ranks the highest at an average price of $33,827, likely due to strong demand in a large urban market.
• Lowest Prices in New York: In contrast, New York, NY offers the most affordable average price of $29,972, indicating a competitive pricing environment or potentially higher inventory levels.
• Inventory Correlation: Cities like Philadelphia (338 listings) and Houston (294 listings) exhibit stable pricing around $31,000, reflecting healthy supply levels and consistent market demand.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Dominance of AWD Trims: The XLE AWD is the most listed trim with 1,989 available, reflecting strong consumer preference for all-wheel drive capabilities.
• Tiered Pricing Gaps: The XSE AWD trim represents the highest MSRP at $38,510, positioning it as a premium option within the lineup, while the LE AWD provides a strong value proposition at $32,850.
• Popular Features Across Trims: Common features such as Adaptive Cruise Control and Blind Spot Monitoring highlight consumer demand for safety and convenience across all trims.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.