Lincoln Aviator vs Toyota Highlander Hybrid

The 2023 Lincoln Aviator presented itself as a sophisticated three-row, midsize SUV, boasting a modern Lincoln face that was arguably the most successful in the automaker’s lineup. It offered a choice between a twin-turbocharged 3.0-liter V6 engine and a plug-in hybrid variant, both paired with a 10-speed automatic transmission. The Aviator's interior was undeniably luxurious, featuring high-end materials like soft leather and a suede headliner, though some chrome detailing felt less premium. The Black Label Grand Touring model, priced at $91,225, included ambient lighting and a panoramic sunroof, but its third-row seating was cramped for adults.

In contrast, the 2023 Toyota Highlander Hybrid, priced from $41,995, was designed with practicality in mind, accommodating up to eight passengers. Its exterior design was bold, with exaggerated forms and a new Cypress Green paint option. Inside, the Highlander Hybrid featured a spacious cabin with three-zone climate control and heated seats. However, the interior design was criticized for its mismatched textures and lack of quality feel, with storage areas that were unlined and controls that felt inexpensive. Despite these drawbacks, the Highlander Hybrid was quiet on the road, thanks to acoustic front window glass in higher trims.

The 2023 Lincoln Aviator Grand Touring was a plug-in hybrid that delivered an impressive 494 horsepower and 630 pound-feet of torque. It offered 21 miles of electric driving range and averaged 23 mpg in hybrid mode. The Aviator's driving modes, including Pure EV and Preserve EV, allowed for efficient use of the battery. During testing, the Aviator achieved 163.4 mpg equivalent by relying heavily on electric power. Despite its power, the Aviator's drivetrain was sometimes unpredictable, and its regenerative braking system required careful handling for smooth stops. The Aviator's adaptive suspension provided a smooth ride, but it wasn't particularly engaging to drive.

The 2023 Toyota Highlander Hybrid combined a 2.5-liter Atkinson-cycle four-cylinder engine with electric motor-generators, producing 243 horsepower. It was designed for fuel efficiency, with a Predictive Efficient Drive system that aimed to maximize mpg. However, the Highlander Hybrid fell short of its EPA rating, achieving only 28.7 mpg during testing. The SUV's performance was lackluster, with limited passing power and brakes that faded under stress. The Highlander Hybrid's soft suspension and CVT made for a comfortable but uninspiring driving experience, suitable for city and suburban driving rather than spirited adventures.

The 2023 Lincoln Aviator prioritized comfort with features like a four-zone climate control system and massaging, 30-way adjustable front seats. The second-row captain's chairs were spacious, but the third-row seating was cramped and best suited for children. Cargo space was limited with the third row in use, offering just 18.3 cubic feet, but expanded to 77.7 cubic feet with the seats folded. The Aviator's interior was luxurious, but the third-row access was tight, and the power-release second-row seats didn't slide far enough for easy entry.

The 2023 Toyota Highlander Hybrid was designed for family use, with seating for seven or eight passengers. The second-row captain's chairs were comfortable, and the third-row was best for occasional use. The Highlander offered practical features like a dashboard shelf with a wireless charger and ample storage, though some areas were unlined. Cargo space was 16 cubic feet behind the third row, expanding to 84.3 cubic feet with the seats folded. The Highlander's interior was functional, but the third-row access was tight, and the center console design was unnecessarily complex.

The 2023 Lincoln Aviator was equipped with a 10.1-inch touchscreen infotainment system featuring Apple CarPlay, Android Auto, and a 28-speaker Revel Ultima 3D audio system. However, it ran on the outdated Sync 3 software, which struggled with voice recognition. The Aviator also offered wireless charging and a Phone As A Key system, allowing smartphone-based access. The head-up display was clear even with polarized sunglasses, and parking sensors and a surround-view camera aided in parking.

The 2023 Toyota Highlander Hybrid introduced new technology, including a 12.3-inch digital instrumentation display and Toyota Audio Multimedia infotainment systems. The system supported wireless Apple CarPlay and Android Auto, with connected services like Wi-Fi Connect and Remote Connect. The Drive Connect plan offered advanced features like natural voice recognition and cloud-based navigation. The Highlander also included a JBL sound system, though the graphics on the infotainment screen could be clearer.

The 2023 Lincoln Aviator came with Co-Pilot360 driver aids, including adaptive cruise control, forward-collision warning, and lane-keeping assist. The system performed well on highways but struggled in dense traffic. The Aviator received a Top Safety Pick from the IIHS and a five-star overall rating from the NHTSA.

The 2023 Toyota Highlander Hybrid featured Toyota Safety Sense 2.5+, with adaptive cruise control, automatic emergency braking, and lane-keeping assist. The system worked well in freeway traffic but had occasional issues with lane markings. The Highlander Hybrid received excellent crash-test ratings from both the IIHS and NHTSA.