Lincoln Aviator vs Chevrolet Traverse

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

Redesigned in 2024, the 2025 Traverse gets a few additional changes. The base LS trim level disappears and the upscale High Country trim level is new. Chevrolet also makes the formerly optional Trailering Package standard equipment—so it’s easier to take advantage of the Traverse’s 5,000-pound towing capacity—and a new Sun and Wheel Package is available. Those updates broaden this Chevy’s appeal but do not address perceived quality issues related to the powertrain and interior materials.

Verdict: Chevy gets a lot of things right with the 2025 Traverse. However, there are head-scratchers related to quality and usability. From the unpleasant engine note and cheap interior plastics to the fussy wiper controls and aggravating third-row folding process, the Traverse regularly draws unfavorable attention to itself.