2025 Lincoln Aviator vs 2025 Lexus GX

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

One year on from the latest-generation Lexus GX’s debut, the excitement is still there. The 2025 Lexus GX looks great, drives well, and handles itself incredibly well off-road. The latter is something for which that the GX has always been renowned, at least among those who’ve been inclined to find out.

Verdict: With great standard tech, safety equipment, looks, and overall versatility, the Lexus GX is worth the attention of any shopper who’s in the market for a luxury SUV.