2025 Lincoln Aviator vs 2026 Mazda CX-30

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

If rear seat room and an accommodating cargo area are high on your wish list, skip the Mazda CX-30. If those things don’t matter as much as good looks, an upscale interior, rewarding driving dynamics, promising reliability, and top-notch safety ratings, then this Mazda delivers. This year, new Aire Edition trim levels, drivetrain and suspension enhancements, and a larger infotainment screen make the CX-30 even more appealing.

Verdict: We like the 2026 Mazda CX-30, but it’s not the right choice for everybody. The back seat and cargo area are cramped, and the infotainment controls are fussy. Otherwise, the CX-30 looks and feels like entry-luxury instead of entry-level.