2025 Lincoln Aviator vs 2026 Toyota 4Runner

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

Shoppers looking for an old-school SUV should be careful what they wish for, because the 4Runner makes compromises in passenger comfort and interior space to make it one of the better off-roaders on the market. It’s offered as a hybrid, but fuel economy is never as good as a typical crossover SUVs, which will be more comfortable and more affordable. That makes mainstream crossovers better choices for most, but for those who want adventure while carrying passengers, the 4Runner makes sense.

Verdict: The 4Runner’s closest rivals are the Jeep Wrangler and the Ford Bronco. Compared to them, the 4Runner can carry more passengers and offers better fuel economy thanks to an available hybrid powertrain. If adventure is a priority, then the 4Runner is a great choice, but those who want a five- or seven-passenger SUV for daily family duty would be better off with a crossover.