2025 Lincoln Aviator vs 2026 Mazda CX-90

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

The CX-90 is a three-row midsize crossover SUV that offers a great driving experience and solid safety ratings, and has a premium look and feel. The standard gasoline powertrain is fairly fuel efficient and there’s also an available plug-in hybrid powertrain, but those looking for a rugged overlander should check out other options. Updates to the 2026 CX-90 are minor, amounting to wheel, color, and trim changes that unify the lineup.

Verdict: With upscale design, top safety ratings, good fuel economy, and driving dynamics that can put a smile on any face, there’s a lot to like about the 2026 Mazda CX-90. Further fine tuning would make it even better.