2025 Lincoln Aviator vs 2026 Audi Q5

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

A year into its third generation, the Audi Q5 comes out swinging with screens, screens, and more screens in an attempt to hold its position as one of the bestselling compact luxury SUVs in the U.S. Audi customers and car enthusiasts, however, have panned the company's shift to a derivative exterior design and subpar interior materials while prices keep ratcheting higher. With thousands of test miles logged in Q5 models dating back to the first generation, we came to this Q5 review with an open yet highly critical mind, especially considering our Prestige test car’s roughly $65,000 asking price.

Verdict: Competent, not compelling, the Q5 meets expectations without setting the bar like it did in previous generations.