2020 Lincoln Aviator vs 2020 Toyota RAV4

2020 Lincoln Aviator
2020 Lincoln Aviator
$51,100MSRP
Overview
Overview
OverviewShop Now
2020 Toyota RAV4
2020 Toyota RAV4
$25,950MSRP
Overview
Overview
OverviewShop Now
2020 Lincoln Aviator
$51,100MSRP
Overview
Overview
OverviewShop Now
2020 Toyota RAV4
$25,950MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$51,100

MSRP

$25,950

Listings

602

Listings

1257

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

8.2 out of 10

Expert reviews

8.7 out of 10

Pros

  • Stylish design

  • Comfortable

  • Multiple powertrain options

Cons

  • Poor ergonomic design

  • Cramped third row

Pros

  • Easy-to-use technology

  • Comfortable

  • Standard advanced safety features

Cons

  • Poor fuel economy

2020 Lincoln Aviator Reviews Summary

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

2020 Toyota RAV4 Reviews Summary

Americans love the Toyota RAV4. The compact crossover SUV is the most popular vehicle in the U.S. that isn’t a pickup truck, and when you live with one for a while, it’s easy to understand why so many people buy a RAV4. Available with a gasoline 4-cylinder or a gas-electric hybrid powertrain (covered as a separate model), and in a wide range of configurations including sporty XSE, luxurious Limited, and rugged Adventure, the 2020 RAV4 meets a variety of customer wants and needs.

Popular Features & Specs

Engine

3.0L 400 hp V6

Engine

2.5L 203 hp I4

Drive Train

RWD

Drive Train

FWD

Seating Capacity

7

Seating Capacity

5

MPG City

18

MPG City

27

MPG Highway

26

MPG Highway

35
2020 Lincoln Aviator
2020 Lincoln Aviator
$51,100MSRP
Overview
Overview
OverviewShop Now
2020 Toyota RAV4
2020 Toyota RAV4
$25,950MSRP
Overview
Overview
OverviewShop Now
2020 Lincoln Aviator
$51,100MSRP
Overview
Overview
OverviewShop Now
2020 Toyota RAV4
$25,950MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$51,100
$25,950
Listings

Ratings & Reviews

User reviews

4.5

4.5

Expert reviews

8.2 out of 10

Read full review

8.7 out of 10

Read full review
Pros & cons

Pros

  • Stylish design

  • Comfortable

  • Multiple powertrain options

Cons

  • Poor ergonomic design

  • Cramped third row

Pros

  • Easy-to-use technology

  • Comfortable

  • Standard advanced safety features

Cons

  • Poor fuel economy

Summary

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

Americans love the Toyota RAV4. The compact crossover SUV is the most popular vehicle in the U.S. that isn’t a pickup truck, and when you live with one for a while, it’s easy to understand why so many people buy a RAV4. Available with a gasoline 4-cylinder or a gas-electric hybrid powertrain (covered as a separate model), and in a wide range of configurations including sporty XSE, luxurious Limited, and rugged Adventure, the 2020 RAV4 meets a variety of customer wants and needs.
Video

Popular Features & Specs

Engine
3.0L 400 hp V6
2.5L 203 hp I4
Drive Train
RWD
FWD
Seating Capacity
7
5
MPG City
18
27
MPG Highway
26
35
Look and feel

2020 Lincoln Aviator

9/10

2020 Toyota RAV4

8/10

The 2020 Lincoln Aviator was positioned between the Navigator and the compact MKC, later replaced by the Corsair, in Lincoln's lineup. It marked a return to real vehicle names, moving away from the previous alphabet-soup naming convention. The Aviator featured a unified design language across Lincoln's range, with elegant headlights and a prominent chrome grille. Its tapered roofline and low, wide beltline gave it a sleek, boat-like appearance. Inside, the Aviator boasted a flowing cabin design with soft-touch materials and elegant seats, hinting at luxury without overdoing it. The front seats were notably comfortable, with plush leather throughout the interior, showcasing Lincoln's commitment to luxury. Unique touches like a panoramic moonroof and orchestral warning jingles added to its appeal. The Aviator offered five trims, with the Standard trim providing ample features for its price, while the Grand Touring and Black Label trims offered enhanced luxury and performance options.

The 2020 Toyota RAV4, redesigned in 2019, presented a bolder, more angular look, enhancing its reputation for durability. The Adventure trim improved off-roading capabilities with a torque-vectoring AWD system and multiple driving modes. The TRD Off-Road trim took it further with specialized wheels, tires, and suspension, offering a versatile ride. The TRD Off-Road was distinguishable by its unique features, and the test vehicle's Lunar Rock gray paint with a white roof was both attractive and practical. Inside, the RAV4 featured TRD logos, rubber mats, and a mix of quality materials. The TRD Off-Road trim was near the top of the RAV4's lineup, offering a blend of equipment and value. The test vehicle, fully equipped, was priced at $42,902, including dealer-installed accessories.

Picture of 2020 Lincoln Aviator
Picture of 2020 Lincoln Aviator
Performance

2020 Lincoln Aviator

8/10

2020 Toyota RAV4

7/10

The 2020 Lincoln Aviator came standard with a twin-turbocharged 3.0-liter V6 engine, producing 400 horsepower and 415 pound-feet of torque. The Grand Touring trim enhanced this with a 100-hp electric motor, resulting in a combined 494 hp and 630 lb-ft of torque. Both powertrains used a 10-speed automatic transmission, with the base V6 offering RWD or AWD, while the PHEV was AWD. Both versions accelerated from 0-60 mph in about 4 seconds. The PHEV provided smooth, confident acceleration, using electric power at low speeds. The Aviator's steering was light, and its brakes were effective, offering a refined driving experience. The Excite drive mode added some dynamism, but the Aviator's weight limited its sportiness. Fuel economy for the RWD Aviator was 18 mpg city, 26 highway, 21 combined, while the AWD version was slightly lower. The PHEV achieved a combined 23 mpg, with a 21-mile electric-only range and a 56 MPGe rating.

The 2020 Toyota RAV4 featured a 2.5-liter 4-cylinder engine with 203 horsepower and 184 pound-feet of torque. The RAV4 Hybrid, a separate model, offered 219 horsepower and up to 40 mpg combined, but wasn't available with the TRD Off-Road trim. The non-turbo, non-hybrid powertrain provided adequate performance, especially in Sport mode, though a turbocharged engine would have been preferable at high altitudes. An 8-speed automatic transmission handled power delivery, though it occasionally struggled with gear selection. The TRD Off-Road model included a torque-vectoring AWD system with fuel-saving technology and multiple terrain settings, making it capable off-road. The RAV4 averaged 23.4 mpg, below the EPA estimate of 27 mpg combined. The TRD Off-Road excelled in urban environments, handling speed humps and offering a comfortable ride, though its all-terrain tires weren't ideal for fast mountain driving.

Form and function

2020 Lincoln Aviator

7/10

2020 Toyota RAV4

9/10

The 2020 Lincoln Aviator, with its three rows, competed with models like the Audi Q7 and Mercedes-Benz GLE. The optional second-row captain's chairs were excellent, while the power-closing third row was best for short trips with adults. With the second and third rows folded, the Aviator offered 77 cubic feet of cargo space, comparable to the Cadillac XT6. The Aviator's interior featured some unconventional controls, like the door handles and seat adjustments, which could be confusing. The 30-way seats with massage function were a highlight, despite the learning curve. The door-release function was also unconventional, with a button instead of a handle, raising concerns about usability in emergencies.

The 2020 Toyota RAV4 offered easy access with well-placed seating hip points. The driver's seat was 8-way adjustable, while the front passenger seat lacked height adjustment but provided good support. The TRD Off-Road trim featured SofTex upholstery, which could trap sweat, but the Weather Package added heated and ventilated front seats and a heated steering wheel. The rear seat offered ample legroom for adults and children, with air vents and USB ports for convenience. Interior storage was generous, with a dashboard shelf and 37.6 cubic feet of cargo space behind the rear seat, expanding to 69.8 cubic feet with the seat folded. The test vehicle included a robust roof rack and an optional hands-free power liftgate.

Technology

2020 Lincoln Aviator

9/10

2020 Toyota RAV4

10/10

The 2020 Lincoln Aviator featured the Sync 3 infotainment system with a 10.1-inch touchscreen in a landscape layout, offering a user-friendly interface for Apple CarPlay and Android Auto. The fully digital instrument panel and head-up display provided essential information in a minimalist manner.

The 2020 Toyota RAV4's technology was user-friendly, with a 7- or 8-inch touchscreen depending on the trim. The TRD Off-Road's 8-inch system included Bluetooth, Apple CarPlay, Android Auto, Amazon Alexa, and SiriusXM, with a 4G LTE WiFi hotspot available for a fee. The system was easy to use, with physical controls for volume and tuning. The TRD Off-Road impressed with its voice-recognition technology and optional Technology Package, which added wireless charging, a 360-degree camera, and a digital rear-view mirror.

Safety

2020 Lincoln Aviator

9/10

2020 Toyota RAV4

9/10

The 2020 Lincoln Aviator included standard safety features like airbags, traction control, and a tire pressure monitoring system. The Lincoln Co-Pilot360 suite offered forward-collision avoidance, lane-departure warning, adaptive cruise control, automatic high beams, blind-spot monitoring, and a head-up display.

The 2020 Toyota RAV4 came with Toyota Safety Sense 2.0, featuring advanced safety systems like Pre-Collision System with Pedestrian Detection, radar adaptive cruise control, lane departure alert, parking assist, and blind spot assist. Toyota also provided a free 1-year subscription to Safety Connect services. The RAV4 received a Top Safety Pick rating from the IIHS, with top marks for crash protection and ADAS performance, though headlight performance varied.

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2020 Lincoln Aviator is 8.2 out of 10, while the 2020 Toyota RAV4 scores 8.7 out of 10. Based on these ratings, the 2020 Toyota RAV4 is the recommended choice, offering a better blend of performance, safety, and practicality.

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2020 Lincoln Aviator is 8.2 out of 10, while the 2020 Toyota RAV4 scores 8.7 out of 10. Based on these ratings, the 2020 Toyota RAV4 is the recommended choice, offering a better blend of performance, safety, and practicality.

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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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