Why Do You Over Inflate A Dealers "Market Value" compared to Private Seller?

Asked by Jan 04, 2017 at 10:30 PM about the 2007 Mazda MX-5 Miata Touring

Question type: Car Selling & Trading In

A dealer will have a much more inflated "Market Value" than a private seller at
the same price every time.  My car and a dealers car are very similar in every
way (color, features, mileage, etc although my car is a Touring model and the
dealers is a base model) and priced at the same price point.  You present the
dealer Price (same as mine) as a "Good Deal" and over $2000 below Market
Value while my price (same as dealers) is a "Fair Deal" and $81 over Market
Value.  To a novice buyer, they think there is something wrong with my Private
price since at first glance, the Dealer's price is a Good Deal according to you.  
This also does not take into account the almost $900 additional dealer fee that
the buyer will find out about later.

1 Answer

28,605

It shouldn't be so much on a 2007 vehicle, but, I can see how it might be different on a late model car that is "certified pre-owned".

Your Answer:

Get More Money for Your Car
Be seen by 20 million shoppers. Create Your Free Listing

Mazda MX-5 Miata Experts

  • #1
    Michael Kane
    Reputation
    2,240
  • #2
    Tom Demyan
    Reputation
    1,300
  • #3
    Racer_X
    Reputation
    410
View All

Related Models For Sale

Used Ford Mustang
297 Great Deals out of 40,392 listings starting at $1,312
Used Honda S2000
4 Great Deals out of 321 listings starting at $7,990
Used Chevrolet Corvette
87 Great Deals out of 15,194 listings starting at $4,499
Used BMW Z4
25 Great Deals out of 823 listings starting at $3,499
Used Nissan 350Z
25 Great Deals out of 983 listings starting at $3,250
Used Porsche Boxster
25 Great Deals out of 1,019 listings starting at $5,495
Used BMW 3 Series
1,053 Great Deals out of 30,235 listings starting at $900
Used Honda Civic
497 Great Deals out of 45,161 listings starting at $1,150
Used Mazda RX-8
10 Great Deals out of 325 listings starting at $1,000

Used Cars For Sale

2018 Mazda MX-5 Miata For Sale
2,049 listings starting at $26,185
2017 Mazda MX-5 Miata For Sale
9 Great Deals out of 755 listings starting at $19,965
2016 Mazda MX-5 Miata For Sale
7 Great Deals out of 315 listings starting at $16,349
2015 Mazda MX-5 Miata For Sale
4 Great Deals out of 125 listings starting at $11,900
2014 Mazda MX-5 Miata For Sale
52 listings starting at $13,980

Content submitted by Users is not endorsed by CarGurus, does not express the opinions of CarGurus, and should not be considered reviewed, screened, or approved by CarGurus. Please refer to CarGurus Terms of Use.