Building the World’s Most Trusted & Transparent Automotive Marketplace

Our Story

CarGurus (Nasdaq: CARG) was founded in 2006 in Cambridge, Massachusetts by Langley Steinert, co-founder of TripAdvisor, who saw an opportunity to create a better car-shopping experience using technology and data analytics. In just over a decade, CarGurus has become the largest online automotive marketplace in the US based on monthly unique visitors,1 with more car listings than any other major online automotive marketplace in the US.2 Plus, we’re expanding around the world, with sites in Canada, the UK, Germany, Italy, and Spain. CarGurus began trading on the Nasdaq Global Select Market in October 2017.

What Sets CarGurus Apart?

Best Deals First

CarGurus gives each car a deal rating from great to overpriced and sorts organic search results in that order. Great deals from top-rated dealers always rank at the top of these search results.

GREAT DEAL
GOOD DEAL
FAIR DEAL
HIGH PRICE
OVERPRICED

Unbiased Rankings

Dealers can’t pay for their cars to get a higher position in our organic search results, and our deal ratings are unbiased by advertising. No other major online automotive marketplace in the US combines price and dealer reputation to rank and rate deals.2

Powerful Data Analytics

CarGurus’ search is powered by complex mathematical algorithms built over many years. These algorithms analyze data on millions of car listings every day, accounting for factors like:

  • Price
  • Mileage
  • Trim & options
  • Accident history
  • Certified pre-owned (CPO) status
  • Location: Our Instant Market Value (IMV) is calculated for over 150 different urban and rural markets across the US.
  • Dealer reputation: CarGurus uses dealer reputation as a ranking factor based on thousands of verified dealership reviews from CarGurus shoppers.

Over 5 Million Listings

That’s more than you’ll find on any other major online automotive marketplace in the US.2

Information Transparency

See hard-to-find data right up front, like if a car’s been in an accident, had a price drop, or been sitting on the lot.

Automotive Expertise

Consult expert car reviews and buying guidance from our team of test-drive pros, or connect with other experts in our question-and-answer forum.

Consumer-First Mentality

We focus on building the most transparent, trustworthy experience for our users, and we’ve proven that works for dealers, too. It’s why we have an active network of over 40,000 dealers, and more listings on our site than any other major online automotive marketplace in the US.2

Non-Stop Innovation

Our engineering and product teams are constantly developing new features and products that make the process of buying and selling a car simpler.

Free Search & Listing Tools

CarGurus lets consumers search—and dealers list—cars for free. If interested, dealers can pay for subscription services that offer more opportunities to market their dealership and connect with our industry-leading audience1 of shoppers.

1Comscore Media Metrix® Multi-Platform, Automotive – Information/Resources, Total Audience, Q4 2018, U.S. (Competitive set includes: CarGurus.com, Autotrader.com, Cars.com, TrueCar.com)

2As of March 31, 2019; CarGurus defines (i) its active dealer network as consisting of all dealers, based on a distinct associated inventory feed, to which CarGurus connected a user about a listing during the ninety-day period ending on the applicable measurement date and (ii) major online automotive marketplaces in the US as CarGurus.com, Autotrader.com, Cars.com, and TrueCar.com.