How Does Car Gurus Come up with above value or below value prices.

Asked by Jun 24, 2012 at 04:25 PM

Question type: Shopping & Pricing

1 Answer


Instant Market Value is the estimated fair retail price for a vehicle based on similar listings in the market. We analyze millions of currently listed and recently sold cars to determine the Instant Market Value for a vehicle based on year, trim, mileage, transmission, options, region and other factors. So a good deal is cheaper, and a fair deal is close to , etc.

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