Mazda CX-90 vs Volvo XC40

In Volvo speak, “40” denotes an entry-level model. While the Swedish automaker no longer rosters the S40 sedan or V40 wagon in the United States, the XC40 subcompact crossover remains to compete with the likes of the Audi Q3, BMW X1, Lexus UX, and Mercedes-Benz GLA-Class for aspiring luxury-car owners’ dollars.

The XC40 was unveiled in 2017, arriving in the U.S. as a 2019 model, and hasn’t undergone a redesign since. An all-electric Volvo XC40 Recharge variant joined the lineup as a 2021 model. Volvo’s other current EV, the C40 Recharge, is also broadly similar to the XC40 models, but with a coupe-like body style.

For 2023, Volvo gave the XC40 several notable updates, including new mild-hybrid powertrains, revised styling, and the Android-based infotainment system previously seen on the XC40 Recharge and other Volvo models.

The mild-hybrid lineup includes base Core, mid-level Plus, and top Ultimate trim levels, with B4 front-wheel drive (FWD) and B5 all-wheel drive (AWD) drivetrains. This Volvo XC40 review is based on the Ultimate trim in B5 AWD spec.

Available with a turbocharged inline six-cylinder engine or as a plug-in hybrid, the CX-90’s powertrains are unique in a segment where turbocharged four-cylinder, V6, and hybrid drivetrains are common. Additionally, the 2025 Mazda CX-90 doesn’t have a touchscreen for the native Mazda Connect infotainment functions, a conversational digital voice assistant, or a hands-free driving-assistance system. Mazda also sets the cabin back on the platform, reducing passenger and cargo space. However, the stylish 2025 CX-90 is entertaining to drive.

Verdict: Can the CX-90’s elegant design, premium interior, unusual powertrains, enjoyable driving dynamics, and impressive safety ratings ensure competitiveness in a family-size SUV segment where the Ford Explorer, Honda Pilot, and Kia Telluride dominate? With more attention to detail and better technology, this Mazda SUV could lead instead of follow.