Hyundai Santa Cruz vs Toyota Tundra

As the third-generation Toyota Tundra enters its third model year, it adds some new tech features (including an available massaging seat in upper trims) and a retro TRD Rally Package inspired by Toyota Racing Development’s motorsports exploits. Though the mustachioed front-end design was polarizing at launch, it’s starting to grow on us, and we love the tech-forward interior and available hybrid powertrain.

Verdict: The 2025 Toyota Tundra puts a fresh face on the full-size pickup truck segment and is full of interesting and useful technology. However, it does fall short of some competitors with lower max tow ratings and the lack of front recovery hooks. For those worried about reliability and recalls, know that Toyota has fixed the engine issue that plagued 2022 to 2024 models.

Based on the Hyundai Tucson compact crossover SUV, the Santa Cruz is not about towing the most weight, carrying the largest and heaviest loads, or driving to off-the-grid locations. Instead, it’s perfect for weekend do-it-yourself projects, hauling bulky items home from the big-box store, and carrying adventure gear on day trips. The 2025 Santa Cruz is better at these tasks than ever, thanks to new tech, styling updates, and off-roading enhancements.

Verdict: We realize the Santa Cruz’s styling isn’t broadly appealing, so if this Hyundai trucklet’s appearance is just too hard to accept, its direct rival, the Ford Maverick, might be more to your liking. If you like the 2025 Hyundai Santa Cruz, consider getting a turbocharged version. It’s not as fuel-efficient, but it’s a ton more fun to drive.