Hyundai Santa Cruz vs Nissan Frontier

Equipped with a V6 engine, body-on-frame construction, and competitive towing and payload ratings, the 2025 Frontier gets several improvements that should help it to better compete with newer rivals. All Frontiers come with more standard safety features, and most models receive a new 12.3-inch touchscreen infotainment system. Towing capacity is up, more versions offer a long cargo bed option, and Nissan refines the look and feel of its only pickup.

Verdict: Those changes make the 2025 Nissan Frontier more appealing. Not only that, but compared to some alternative models, the Frontier offers more comfortable front seats and a higher sense of quality. The Nissan’s excellent V6 engine is increasingly rare, too. But what the Frontier needs is a more compelling value equation.

Based on the Hyundai Tucson compact crossover SUV, the Santa Cruz is not about towing the most weight, carrying the largest and heaviest loads, or driving to off-the-grid locations. Instead, it’s perfect for weekend do-it-yourself projects, hauling bulky items home from the big-box store, and carrying adventure gear on day trips. The 2025 Santa Cruz is better at these tasks than ever, thanks to new tech, styling updates, and off-roading enhancements.

Verdict: We realize the Santa Cruz’s styling isn’t broadly appealing, so if this Hyundai trucklet’s appearance is just too hard to accept, its direct rival, the Ford Maverick, might be more to your liking. If you like the 2025 Hyundai Santa Cruz, consider getting a turbocharged version. It’s not as fuel-efficient, but it’s a ton more fun to drive.