Lincoln Navigator vs Jeep Wrangler

You know what you’re getting with the Jeep Wrangler: Iconic looks and legendary off-road ability but an overall package somewhat out of step with the times. Even so, it’s a model that’s continually evolving and Jeep does its best to appeal to the broadest cross-section of customers possible. You can get a Wrangler with two-door or four-door body styles, and your choice between three engines and seven trim levels. This year, all 2025 Wrangler models have standard power windows and door locks, the V6/automatic drivetrain returns to the lineup, while new colors include ’41 (drab green), Mojito (bright green), and Joose (orange).

Verdict: Rough, raw, and unrefined, the 2025 Wrangler is made for adventure and getting dirty. The top comes off. The doors come off. There are drain holes in the floor so that you can hose it out. This Jeep can be unpleasant to drive daily, yet we love it just the same.

With the new 2025 Navigator, Lincoln keeps the fundamentals in place, including its capable architecture and drivetrain. On this foundation, the company layers fresh styling, a new interior, and updated technology. The highlights include the Lincoln Digital Experience with a 48-inch panoramic display and the latest version of the BlueCruise hands-free driving system. However, one of our favorite things about the 2025 Navigator are its immersive wellness programs that transform the SUV into what Lincoln rightly calls a “spa on wheels.”

Verdict: At its heart, the 2025 Lincoln Navigator is a truck-based, full-size luxury SUV that shares plenty with the more affordable Ford Expedition. In exchange for the premium you’ll pay, the Navigator has exclusive design, materials, and features, and the luxurious Black Label trim is almost decadent inside. We think it might be worth its high price tag.