Hyundai Venue vs Genesis GV70

Automakers have traditionally had a hard time making money on entry-level subcompact cars, because they have low profit margins, but America has largely moved away from cars to crossover SUVs—and higher prices. That allows car companies to offer an entry-level subcompact SUV for thousands more than a similar sedan or hatchback.

Such is the case with the Hyundai Venue, which costs more than its predecessor, the subcompact Accent that was dropped after the 2022 model year. While the price is higher, the advantage for buyers is a vehicle that generally has more cargo space and is more practical. We recently drove the 2026 Hyundai Venue SEL w/2-Tone Roof (yes, that’s the trim level name) to find out if a subcompact crossover is a better buy than a cheaper subcompact car.

Verdict: The Hyundai Venue sacrifices refinement for a price point that isn’t as low as a comparable subcompact car. We’d be tempted to spend a little more for a slightly larger compact car with more power, features, and refinement.

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further—recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of—the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 is Genesis’ most popular model and represented 35% of total Genesis sales in the United States last year. Expect that trend to continue for the foreseeable future.